Who I am
I am a storyteller.
I started in film, and I still believe what I believed then: a good story is one of the most powerful tools we have for changing how people see each other.
I am fuelled by purpose and obsessed with execution.
Purpose without structure is just aspiration. I love building the systems, teams, and operational machinery that turn ambitious ideas into lasting change.
I am a mother and a founder, and unapologetically both.
In every organization I have led, I have worked to strengthen systems that enable us to crush it at work, and be present for families. Flexible work, remote teams, empowered culture.
I am AI Native. Human First.
If you had told me in film school that I would start an AI company, I would have laughed. But chasing better ways to understand people and bridge divides led me, somehow, exactly there.
For twenty years I've worked to deepen how people make sense of each other, and to translate shared understanding into impact.
I started in film as an assistant director and award-winning producer, drawn to the power of story to create connection and empathy. As an executive at CTV, Canada's largest broadcaster, I became increasingly focused on the intersection of story and strategy, and how it can be used intentionally to create social change.
That led me into movements and public campaigns.
At the David Suzuki Foundation, I led Blue Dot, a national movement to recognize the right to a healthy environment. We raised millions, built a cross-country tour with artists, organizers, and community partners, trained local leaders in twenty cities, and launched a national campaign to amend Canada's Constitution.
But the better I got at winning campaigns, the more concerned I became about how those same campaigns could unintentionally deepen division and fuel polarization. Power mapping could show how to win, but it didn't account for the cost of externalities.
That led me into systems thinking.
I joined RADIUS Innovation Hub at Simon Fraser University as General Manager, worked with the founding team to build the organization's first 10-year strategic plan, established its permanent home, and grew the team to a core of thirty, while deepening my understanding of systems thinking, social entrepreneurship, and organizational design.
At the same time, I founded Avalanche Insights, a tech-enabled research company that centred the voices of communities in the decisions that affected them, combining innovative research methodologies with machine learning to make sense of language at scale. Our work informed billions of dollars in advocacy and campaign investment across North America, with organizations like the AFL-CIO, Planned Parenthood, Priorities USA, and TED.
But Avalanche was still constrained by the limits of an agency model. So when it was acquired in 2023, we made a deliberate decision to spin out the core technology and put it directly into the hands of researchers. That became Fathom AI, a SaaS platform for large-scale text analysis, acquired by QuestionPro in 2026.
From a single story. To a national movement. To organizational systems. To millions of voices in data.
I've spent twenty years learning how shared understanding gets built, and how easily it breaks. And now, as AI reshapes how knowledge is created and interpreted, this is the work that still excites me most.